Category Archives: Merchandising Tips

Holiday Merchandising 2015 Tips Just for You!

The holiday season is upon us. Get a move-on on your holiday merchandising; it’s not too late to build your holiday display(s)!

To boost holiday sales, merchandise your product in a way that will resonate with your customers. Stacking and placing items on tabletops or counters won’t help sell inventory at a rate that will get you to break even this season. But merchandising your products to attract examining eyes will not only help you gain customer attention but it will also encourage buyers to make a purchase.

Here are some ideas to get you inspired for the holidays!

Our Holiday Merchandising Tips

 

Holiday Merchandising Display Warehouse

NOTE: The holiday decor pictured above are not sold by Display Warehouse (except for the acrylic risers). From counter clockwise: Williams-Sonoma apple basket, Bed Bath & Beyond sleigh calendar, World Market incense, Pier 1 Imports Santa mug, Crate & Barrel reindeer.

For instance, laying merchandise flat on a tabletop is not as effective as displaying those products in a three-dimensional display. And keeping merchandise on the same level next to each other does not incite customers to scan what else you have available for sale.

Consider using riser sets or stairs to merchandise your holiday goods in a fashion that will encourage customers to look at everything on your table, from top to bottom.

 

Holiday Merchandising Dress form

NOTE: The goods merchandised above are not sold by Display Warehouse (except the dress form). Pictured: Kohl’s St. Santa apron, Wayfair chevron oven mitt, Wilton gingerbread pan, Williams Sonoma spatula set.

Dressing up your dress forms and/or mannequins not only brings out the holiday spirit, but it also enlivens your display and narrates a story that invites customers to pay particular attention to select products that could make the perfect gift for a special someone.

Remember, when you use visual merchandising as a tool to separate yourself from an inundated market you help maximize your sales. The purpose of creating a display for your merchandise is to attract, engage and provoke your customers towards buying something.

To enhance your displaying abilities, you can always add a little holiday decoration to accommodate the season and what you are selling (or promoting). A little holly, fake snow or garland or ribbon, can play a pivotal role in your sale and make the customer feel the holiday spirit (or at least warm and fuzzy inside). Holiday merchandising should be fun, welcoming and most of all, marketable.

Enjoy a wonderful holiday season!

Happy retails,

Display Warehouse
www.displaywarehouse.com

Merchandising for Fall

Banana Republic WindowsWith fall in full blast, conumers are starting to turn their thoughts to the holiday season ahead. For retailers, fall is no excuse to slack off; it’s time to marry summer and winter goods and begin the transition to what we all like to call “Christmas Creep.”

Here’s a few easy-to-follow tips on how to get your store fall ready!

Make Your Merchandising Speak to Customers

Take advantage of signage that features shopping tips, promotions or anything that will help remind customers that it’s time to get ready for the cold weather.

Clean Up Your Sales Floor

To attract attention to your retail store, make sure your sales floor (or showroom) is free of clutter and well organized. This will help you attract customers who are likely to buy your merchandise. Also, don’t forget to rotate stock, fill in sparse fixtures where product looks a little light and redo displays from time to time so that your selling space looks fresh and new.

Emphasize Specials

If your store offers special services, products or discounts, make sure to promote this with smart in-store advertising. If it’s a service, be sure to have associates mention the special to all customers. Word of mouth, even in a store, is priceless! If it’s a product, reserve a spot in your retail store specifically highlighting the special item, and ensure proper signage so customers can comprehend the special. If it’s a discount, print little flyers or postcards your staff can hand out to customers. You can even place the flyers on fixtures so customers can grab them on their own.

Dress Up Your Displays

Merchandising your display to its fullest potential is an effective way to promote your retail store or any in-store promotions. Encourage fall sales by strategically placing items to catch customers’ attention to help remind them of the season and what they need (be it a jacket, a new pair of shoes, cologne, etc.) or could need for the following months to come.

Example 1: Hang scarves on the ends of your racks or style them on outfits hanging on face-outs.
Example 2: Display snow chains on a tire instead of keeping them boxed and stacked.
Example 3: Dress up a mannequin with a knitted beanie to endorse cold weather accessories.

Whatever you are selling, whatever the size retail store you have, merchandise to the best of your ability and spark fall sales. Fall is the season where consumers experience shopping fever. Have a plan and strategy to execute what will work best for your retail shop. Stay competitive and have fun merchandising!

MERCHANDISING TIP OF THE DAY: Don’t be afraid to try a few trendy styles that might catch the eye.

Happy retails,

Display Warehouse
www.displaywarehouse.com

Merchandising for Father’s Day

Merchandising for Father's DAy

 

With Father’s Day just around the corner, shopping for dad can be quite a hassle. What does he want? Will he like this? How much should I spend? All of these questions turn into frustration because, let’s face it, finding a gift that embraces practicality AND sentimentality to satisfy a man is a difficult feat.

To ease your customers’ Father’s Day shopping woes, try merchandising store displays with dad-related themes. Point them into the right direction for the perfect gift.

Here are a few of our suggestions to get your store prepped for June 21st!

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For the “business-type” of guy, gifts that are office appropriate are the most sought after – neckties, cuff links, brief cases, portfolio books, dress socks, etc. Merchandise your office-friendly goods using belt and tie racks, locking display cases (for small, valuable merchandise) and wood bases to elevate key products to eye level. Check out these ideas:Merchandising for Father's Day

 

 

 

 

 

 

 

 

 

 

 

 

Cigar smoking gents would love to receive the obvious… cigars! To feature your array of cigars and accessories, opt for classic clean-cut displays to bring out the natural color palette of the cigars’ characteristics. See below for some ideas:Merchandising for Father's Day

 

 

 

 

 

 

 

 

 

 

 

 

Customers looking for tools for dad, consider industrial displays, such as metal and pipe. Chain link inspired fixtures will complement and boost the appeal of items like tool boxes, hammers, screws, tool belts, etc. See below:Merchandising for Father's Day

 

 

 

 

 

 

 

 

 

 

 

 

If your customer’s father is a know-it-all movie buff, let your merchandise catch their attention! Products like DVDs, candy boxes, popcorn makers and movie ticket bundles are lively and need no distracting store fixture to downplay their appeal. Try subtle displays like the ones you see here:Merchandising for Father's Day

 

 

 

 

 

 

 

 

 

 

 

 

Tech gadgets such as smart phones, smart watches, base bumping headphones and nifty USB drives will excite the “techie” in your customers’ family. Boost your tech sales with sleek displays seen here:Merchandising for Father's Day

 

 

 

 

 

 

 

 

 

 

 

 

Sports fever is a serious disease! If your customer’s father bleeds his favorite team’s color, you are definitely going to want to merchandise those hats, jerseys and collectibles in the right light. Mannequins, hat racks and display cases will help you here:Merchandising for Father's Day

 

 

 

 

 

 

 

 

 

 

 

 

For all the world traveling dads, portable gifts are a must! New leather passport holders, suitcases or carrying bags are all the rage. Feature your on-the-go merchandise in a way that will entice and make sense to your shoppers. See what works here:Merchandising for Father's Day

 

 

 

 

 

 

 

 

 

 

 

 

Attract your outdoorsy customers to reflect on your alfresco merchandise for dad. Highlight your utility knives, hiking boots, traveling water bottles and athletic gear in a way that resonates with them. Take a look below for some suggestions:Merchandising for Father's Day

 

 

 

 

 

 

 

 

 

 

 

 

 

Whatever you’re selling and whoever your customers are, we hope that you will find pleasure in merchandising your displays. If you have any questions, or need any help planning and/or designing a dad-related theme, message us and we’ll be glad to help!

And to all the dads out there, Happy Father’s Day!

 

Happy retails,

Display Warehouse
www.displaywarehouse.com