The holiday season is upon us. Get a move-on on your holiday merchandising; it’s not too late to build your holiday display(s)!
To boost holiday sales, merchandise your product in a way that will resonate with your customers. Stacking and placing items on tabletops or counters won’t help sell inventory at a rate that will get you to break even this season. But merchandising your products to attract examining eyes will not only help you gain customer attention but it will also encourage buyers to make a purchase.
Here are some ideas to get you inspired for the holidays!
Our Holiday Merchandising Tips
NOTE: The holiday decor pictured above are not sold by Display Warehouse (except for the acrylic risers). From counter clockwise: Williams-Sonoma apple basket, Bed Bath & Beyond sleigh calendar, World Market incense, Pier 1 Imports Santa mug, Crate & Barrel reindeer.
For instance, laying merchandise flat on a tabletop is not as effective as displaying those products in a three-dimensional display. And keeping merchandise on the same level next to each other does not incite customers to scan what else you have available for sale.
Consider using riser sets or stairs to merchandise your holiday goods in a fashion that will encourage customers to look at everything on your table, from top to bottom.
NOTE: The goods merchandised above are not sold by Display Warehouse (except the dress form). Pictured: Kohl’s St. Santa apron, Wayfair chevron oven mitt, Wilton gingerbread pan, Williams Sonoma spatula set.
Dressing up your dress forms and/or mannequins not only brings out the holiday spirit, but it also enlivens your display and narrates a story that invites customers to pay particular attention to select products that could make the perfect gift for a special someone.
Remember, when you use visual merchandising as a tool to separate yourself from an inundated market you help maximize your sales. The purpose of creating a display for your merchandise is to attract, engage and provoke your customers towards buying something.
To enhance your displaying abilities, you can always add a little holiday decoration to accommodate the season and what you are selling (or promoting). A little holly, fake snow or garland or ribbon, can play a pivotal role in your sale and make the customer feel the holiday spirit (or at least warm and fuzzy inside). Holiday merchandising should be fun, welcoming and most of all, marketable.
Enjoy a wonderful holiday season!