Holiday Merchandising 2015 Tips Just for You!

The holiday season is upon us. Get a move-on on your holiday merchandising; it’s not too late to build your holiday display(s)!

To boost holiday sales, merchandise your product in a way that will resonate with your customers. Stacking and placing items on tabletops or counters won’t help sell inventory at a rate that will get you to break even this season. But merchandising your products to attract examining eyes will not only help you gain customer attention but it will also encourage buyers to make a purchase.

Here are some ideas to get you inspired for the holidays!

Our Holiday Merchandising Tips


Holiday Merchandising Display Warehouse

NOTE: The holiday decor pictured above are not sold by Display Warehouse (except for the acrylic risers). From counter clockwise: Williams-Sonoma apple basket, Bed Bath & Beyond sleigh calendar, World Market incense, Pier 1 Imports Santa mug, Crate & Barrel reindeer.

For instance, laying merchandise flat on a tabletop is not as effective as displaying those products in a three-dimensional display. And keeping merchandise on the same level next to each other does not incite customers to scan what else you have available for sale.

Consider using riser sets or stairs to merchandise your holiday goods in a fashion that will encourage customers to look at everything on your table, from top to bottom.


Holiday Merchandising Dress form

NOTE: The goods merchandised above are not sold by Display Warehouse (except the dress form). Pictured: Kohl’s St. Santa apron, Wayfair chevron oven mitt, Wilton gingerbread pan, Williams Sonoma spatula set.

Dressing up your dress forms and/or mannequins not only brings out the holiday spirit, but it also enlivens your display and narrates a story thatĀ invites customers to pay particular attention to select products that could make the perfect gift for a special someone.

Remember, when you use visual merchandising as a tool to separate yourself from an inundated market you help maximize your sales. The purpose of creating a display for your merchandise is to attract, engage and provoke your customers towards buying something.

To enhance your displaying abilities, you can always add a little holiday decoration to accommodate the season and what you are selling (or promoting). A little holly, fake snow or garland or ribbon, can play a pivotal role in your sale and make the customer feel the holiday spirit (or at least warm and fuzzy inside). Holiday merchandising should be fun, welcoming and most of all, marketable.

Enjoy a wonderful holiday season!

Happy retails,

Display Warehouse

How to Shop for Good Cyber Monday deals

Shopping Cyber Monday Deals Display Warehouse

Happy Cyber Monday, folks!

Now that family’s gone and you’re sitting in front of a computer (or something of similar nature, like a smart phone or tablet), you can surf the internet and enjoy all of the madness that is known to be “Cyber Monday.”

By now hundreds of online stores are running a multitude of discounts, but buyer beware that some of these specials are not worth paying any attention to, let alone act upon. Though we do not sell retail goods, we are still interested in the our customers’ purchasing decisions and needs. We also want all of you guys to avoid an irritable phone call to the credit card company about an impulse purchase made in poor judgment.

Yeah, it’s Cyber Monday but that doesn’t mean you should experience buyer’s remorse the day after. So take it from us, a company known to assist in merchandising, shop smart and sort through the mayhem and buy only what you want and truly need.

Here are a couple of today’s top online Cyber Monday deals that are worth looking into:

Gaming Consoles

PlayStation 4
Xbox One
– Wii

Laptops & Tablets

Microsoft Surface Pro 3
– Nextbook Flexx 8.9
iPad Mini 2

Smart Phones

– iPhone 6S
Samsung Galaxy S6 Edge
– LG V10


Samsung 55″ LED Curved
Toshiba 43″ LED HDTV

Tech Gadgets

– Smartwatches
– Beats by Dre

And then you have your select children’s toys, clothing, houseware appliances, decorative home furnishing and edible goods (i.e. gift baskets and sweets!) from an assortment of home good stores, toy stores, department stores and more!

Shop with a budget in mind and keep to it. Also, protect yourself from fraudulent websites (remember, if the deal’s too good to be true it probably is!) Make sure you purchase from a trusted vendor and always ALWAYS make sure that the shopping cart is secured and verified.

So… have fun shopping Cyber Monday! Don’t forget, with online shopping being so common nowadays some stores will extend their discounts for another day or two or three! If you’re unsure about a product, it’s always okay to wait and surf the internet for a better deal down the road.

Happy retails,

Display Warehouse

Merchandising for Fall

Banana Republic WindowsWith fall in full blast, conumers are starting to turn their thoughts to the holiday season ahead. For retailers, fall is no excuse to slack off; it’s time to marry summer and winter goods and begin the transition to what we all like to call “Christmas Creep.”

Here’s a few easy-to-follow tips on how to get your store fall ready!

Make Your Merchandising Speak to Customers

Take advantage of signage that features shopping tips, promotions or anything that will help remind customers that it’s time to get ready for the cold weather.

Clean Up Your Sales Floor

To attract attention to your retail store, make sure your sales floor (or showroom) is free of clutter and well organized. This will help you attract customers who are likely to buy your merchandise. Also, don’t forget to rotate stock, fill in sparse fixtures where product looks a little light and redo displays from time to time so that your selling space looks fresh and new.

Emphasize Specials

If your store offers special services, products or discounts, make sure to promote this with smart in-store advertising. If it’s a service, be sure to have associates mention the special to all customers. Word of mouth, even in a store, is priceless! If it’s a product, reserve a spot in your retail store specifically highlighting the special item, and ensure proper signage so customers can comprehend the special. If it’s a discount, print little flyers or postcards your staff can hand out to customers. You can even place the flyers on fixtures so customers can grab them on their own.

Dress Up Your Displays

Merchandising your display to its fullest potential is an effective way to promote your retail store or any in-store promotions. Encourage fall sales by strategically placing items to catch customers’ attention to help remind them of the season and what they need (be it a jacket, a new pair of shoes, cologne, etc.) or could need for the following months to come.

Example 1: Hang scarves on the ends of your racks or style them on outfits hanging on face-outs.
Example 2: Display snow chains on a tire instead of keeping them boxed and stacked.
Example 3: Dress up a mannequin with a knitted beanie to endorse cold weather accessories.

Whatever you are selling, whatever the size retail store you have, merchandise to the best of your ability and spark fall sales. Fall is the season where consumers experience shopping fever. Have a plan and strategy to execute what will work best for your retail shop. Stay competitive and have fun merchandising!

MERCHANDISING TIP OF THE DAY: Don’t be afraid to try a few trendy styles that might catch the eye.

Happy retails,

Display Warehouse

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